Y-3 Fall 2013-14

Y-3 Fall 2013-14

Design by : Yohji Yamamoto 
Analog vs. Digital collection for Y-3 
Sunday, Feb 10 2013 05:00 PM 
80 Essex St (entry on Broome St) New York

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Y-3 Autumn/Winter 2013-14 Runway Show Video (HD)

The show's concept is "future thrift," and it imagines how coming generations might mix elements of technology and tradition. Shown on Manhattan's Lower East Side on Sunday, February 10, 2013, as part of New York fashion week, the collection produced clever new interpretations of Y-3's sport-style signatures:exuberant graphic prints; innovative fabric juxtapositions; layered, voluminous silhouettes; and instantly covertable footwear. YohjiYamamoto, the label's designer, described an act of "walking backward into the future," suggesting a unique, non-linear idea of time passing. Models walked the runway to music by Rinôçérôse and Ruth Brown while a front-row crowd including SamClaflin, Nikolaj Coster-Waldau, A$AP Rocky, Casey Spooner, Leigh Lezark, and adidas Sport Style Creative Director Dirk Schönberger looked on. 
The personal jet pack never came to pass and Mars remains unconquered. So what might the future really look like? And how will the next generation combine their technology with our tradition? These questions were the starting point of a collection described as "retro-dynamic,""secondhand-tech," and "visionary nostalgia." The results are classic silhouettes realized in innovative fabrics—and vice versa—for astartlingly modern effect. This might mean a traditional herringbone woven with a touch of Day-Glo yellow thread. Or a long pleated track-dress designed with a built-in PVC cape. Or a military-style tunic that unzips at the sides to reveal its neon lining. In the end, each piece strikes a balance between yesterday and tomorrow.
Via : adidasy3